Observe the masses and do the opposite they say. Its not simple as it sounds. Masses follow the wisdom and worse the trends of the time. Going the opposite way is like swimming against the tide, almost foolhardy.
Instead, aim for an uncommon understanding of the world. Instead of blindly following the crowd, steadfastly follow a chain of logic and let it lead you to its melody.
That sense of courage and commitment to principles is uncommon. It will differentiate you from the herd. Great men have endured great suffering and greater success at its behest.